Limited Edition Impressed TEE - IMPM005 WHITE 'DISCO-NNECT' FROM THE ALGORITHM

We talk often about burnout as if it only belongs to work. But there is cultural burnout, too - the exhaustion of endless choice. The fatigue of being asked, constantly, to optimise our taste.
“Fans also like.” “Made for you.” “Because you listened to.”

The algorithm is a mirror that never stops adjusting our reflections.

When we disconnect from the algorithm, something radical happens: our taste becomes ours again.

We reach for a vinyl album not because it was suggested by a robot, but because we remember how it made us feel.

We remember the person who handed it to us and said, “Trust me, you’re going to love this.” We remember that music, is an exchange between people, not a transaction between user and coded interface.

We are allowed to move at human speed. We are allowed to experience art without interruption. We are allowed, for forty minutes or so, to exist without being tracked, nudged, recommended to or sold the next thing.

We can’t shuffle a life.
We have to live it in sequence.

And take short windows from the chaos of the world to truly disconnect and enjoy the beats.

It’s from this place, we launch our latest Impressed TEE drop, ‘DISCO-NNECT’.

Made from 230gm 100% Cotton Jersey.

Tees run oversize, please size down for a slimmer fit.

To get the longest life from your Impressed tee please gentle machine wash with cool or mild warm water, hang in the shade and iron inside out. 

STOCK SHIPS FROM 20TH MARCH.